Personal Trainer Business Cards: Examples & Ideas

When creating personal trainer business cards it’s important to be as unique as possible. The current fitness market is incredibly competitive, so you should try to stand out in order to draw in more clients.

In order to give you a better understanding of this marketing technique we’ll provide you with examples of personal trainer business cards, along with explanations as to why certain features work better than others. 

One sure-fire way to ensure you make unique personal trainer business cards is to have a specialism. A Level 5 Obesity & Weight Loss Management from OriGym provides you with exactly what you need to set yourself apart from competitors and offers unique avenues to progress your career. 

Contents:

• Why Are Business Cards For Personal Trainers Important 
• What to Include in Your Personal Trainer Business Cards
• Finding a Software You Can Use to Create Personal Trainer Business Cards
• What to Consider When Creating Your Personal Trainer Business Cards
• How to Use Personal Training Business Cards to Attract More Clients

Why Are Business Cards For Personal Trainers Important 

Personal training business cards are exceptionally useful forms of advertisements that you can use to attract more clients to your business. They are cheap, effective, and accessible to a wide audience. 

But why should you use them?

By keeping these cards on your person you can recommend your services at the drop of a hat, regardless of where you are. 

We personally recommend using your unique personal trainer business cards in the following ways:

• Giving them out during networking events 
• Leaving them in communal areas in places such as gyms and cafes 
• Community bulletin boards 
• Spaces that are specific to your specialist interest - e.g. If you’re a personal trainer for kids, give these out in places such as schools or children’s sports clubs (with the approved permission).

By optimising their use of business cards personal trainers can expand their clientele numbers exceptionally. 

Essentially, this form of advertising allows you to cast a wide net and reach clients that may otherwise be missed by more typical virtual marketing campaigns. 

But don’t just take our word for it. We asked Market Lead at Vistaprint Charlotte Holmes-Darby why business cards for personal trainers are so important:

Even in the digital age, business cards are still relevant for personal trainers. We asked 2,000 consumers for their honest views on business cards, and two-thirds agreed that having a quality business card helps make a good impression.

When you hand over your business card, you’re not only sharing your logo and contact information, you’re projecting your personal training business and brand for potential clients to see

However, this isn’t to say that business cards for personal trainers are the definitive form of advertisement. 

Whilst they can play a vital role in attracting clients to your business, they should be part of a wider marketing strategy that is designed to capitalise on every platform available to you.

Now that you have a better understanding of why this topic is so important, we’ll shift our focus to highlight what should be included in your unique personal trainer business cards.

What to Include in Your Personal Trainer Business Cards

As we stated in the introduction of this article, a personal trainer business cards design is crucial in attracting potential clients to your services.

However, your card not only needs to look attractive, it also needs to contain all the relevant information that pertains to your business. This includes:

• Your Name
• Contact Information - including phone numbers, social media usernames, email, and personal website
• A Catchy Tagline 
• Specialist Area of Interest 
• Your Location of Operations 

Without this correct information, your business card will be completely useless and may as well be discarded by the client.

Hypothetically, imagine that you’re a prospective client and a personal trainer has just handed their card to you. 

If it’s boring, doesn't communicate exactly what they’re selling, or contains inaccurate contact information then it is going to reflect negatively on their brand, making you less likely to sign up to their services.

We’ve created some personal trainer business cards samples below, in order to give you a better understanding of what should be included within your own design. 

Note, we have included the front and back to provide complete clarity: 

These personal trainer business cards examples are not only sleekly designed, but they tell clients everything they need to know, including what services are on offer, along with several modes of communication.

We’d like to stress if you hold a specialist area of interest to market this within your business card prominently. 

For example, the personal trainer business card examples we have given above clearly depicts someone who is specialised in Advanced Sports Nutrition, as “meal plans” are clearly mentioned as part of the PT’s service on both the front and back of their business card. 

For advice on how to pursue a career in Nutrition further read this OriGym article on how to create a nutritionist business plan.

Furthermore, these designs aren’t overly complicated, but still remain effective towards their primary purpose. Better yet, they didn’t even take long to craft using tools that even beginners can master.

Finding A Software to Create Your Personal Trainer Business Card Samples

The first step in creating personal training business cards is to find software to design them with. There are several platforms that are readily available to you, and deciding which one to use can come down to personal preference.

However, at OriGym the software we recommend using for your personal training card designs are:

• Canva
• Moo
• Vistaprint 
• VistaCreate 

Let’s take a closer look at each of all of the software indvidually in detail in order to answer how they stand out among other competitors.

#1 - Canva

Canva is a design tool that is routinely used by up-and-coming entrepreneurs and small business owners, aiding them in the marketing process. The best part, Canva is completely FREE to use - you don’t even have to create an account!

However, if you do choose to sign up for a premium account, you will have access to exclusive personal trainer card designs and templates that would otherwise be inaccessible. 

One of the most beneficial things about Canva is that it is suitable for newcomers to use, as their approach to design is simple and straightforward. 

With an existing array of templates ready at your disposal, you could simply tweak the colour scheme to match your personal preference. 

For reference, just look at the example we mocked up for a specialist yoga teacher/personal trainer business.

These were specially designed for the purpose of attracting more clients to a yoga business. 

This is a good example of an effective business card as it tells clients exactly what services are on offer with the mention of beneficial hot yoga, and provides multiple means of contact.

The only thing we changed on Canva’s personal training business card design was the personal information, tagline, and colour scheme. That is literally how simple the entire process was, meaning that newcomers have no excuse for poor presentation or a lack of imagination.

To view some personal trainer business cards ideas, click the ‘Design’ drop down menu, and then select ‘Business Cards’ under the marketing section. 

Once you have created your perfect personal trainer card design, and they’re ready to print head to the checkout. On average Canva charges €14.00 for every 50 cards you order, and delivery is completely free!

#2 - VistaPrint

VistaPrint is arguably one of the more recognisable names to appear on this list, as one of the largest supplies of printed advertisements in the world.

With a simple glance at their website, we can see exactly why VistaPrints is so popular. Everything is clearly displayed and accessible for new users, but for those who are intimidated by the design process, the website has provided a simple diagram of all the options available to you.

Browsing Templates: If you choose to go down this route you’ll be greeted with pages, upon pages, of examples to choose from. Once you see a template you like, you can customise it until it is suitable for your brand’s personal identity.

Once this process has been completed you will be able to see a fully realised preview of what your personal trainer business card idea would look like in person. This will allow you to make any last-minute alterations, just in case things don’t look correct in terms of dimensions.

For an example of this, please refer to one we made for a fictionalised personal trainer with a specialist kettlebell qualification. 

Upload Your Own Design: This process is similar to the one above, but will require you to design the entire card from scratch. You will still have access to Vistaprints' back catalogue of graphics and colour schemes to use, but the rest will be down to you.

Working In Collaboration With a Designer: Vistaprint also gives you the option of working with a designer in order to finalise your personal training business card design. Prices for this service start from €6.00 on top of the price that you pay for printing and postage.

You can select what you require, e.g. brand colours, fonts, design styles, and then submit them to the design team so that they can work on your bespoke and creative personal trainer business cards.

Therefore, if you’re looking for a high-quality service provider to assist you with the creation of your personal trainer business cards we’d strongly recommend VistaPrints, for both a beneficial and cost-effective final product. 

#3 - VistaCreate

VistaCreate is the perfect design tool for any online personal trainer who is looking to share their business cards virtually. 

This tool is an offshoot of VistaPrints and has the benefit of being entirely FREE, making it ideal for all of those on a tight budget. 

Within a matter of minutes you can have a fully realised personal trainer business card design, ready to be saved to your device. To ensure that none of your clients miss out, VistaCreate allows you to save this in multiple different ways, including:

• JPG
• PNG
• PNG Transparent 
• PDF

This will allow you to share your services across a variety of platforms, without the worry of having a file that is incompatible with certain users or sites.

Additionally, to further push this idea of a virtual personal trainer business card design, VistaCreate also allows you to adapt the dimensions to suit a variety of social media platforms such as:

• Instagram stories/feed
• Twitter Banners
• Facebook profile pictures
• Facebook group banners
• LinkedIn profile banners

VistaCreate also offers a “Pro” option, which combines all the features of the Starter account with unlimited storage, a huge library of assets, and features aimed at business teams.

VistaCreate can be ideal for those who are more creatively inclined, with a specific brand identity in mind for their business. 

If this applies to you, then you can use VistaPrint’s incredible catalogue of stock photos and design tools to create your own advertisements entirely from scratch. 

This process will allow you to design something that is unique and entirely you, it may even match and coincide with other elements of your online personal training business. 

For reference, look at the example that we mocked up below:

However, if you’re still unsure/nervous about the design process, there are plenty of pre-made templates that you can mold to fit your business's specific needs and identity.

#4 - MOO

Moo is a premium design service that can provide your personal training business with luxury cards that are sure to impress even the pickiest of customers.

The site is very straightforward to navigate and provides its users with an extensive amount of choice when it comes to the craftsmanship behind their personal training business cards design. 

With a seemingly unlimited amount of choice available to you, you can choose from an array of finishes such as:

• Gold Foil
• Silver Foil
• Raised Spot Gloss
• Letterpress 

This can add a sense of further personalisation to your personal trainer business cards samples, allowing you to ensure that everything is customisable to your liking. 

However, please be aware that, as a luxury brand, MOO is a little more expensive than the other entries on this list. 

Delivery alone can vary anywhere from €3.90 - €28.50, depending on when you require your personal trainer business cards samples. 

Therefore, we’d advise all those interested in MOO to carefully read the checkout instructions, in order to ensure that you’re paying for the amount of personal training business cards you require. 

Additionally, much like the two aforementioned sites, MOO also allows you to choose from a vast array of pre-designed templates as featured above, or select the option to create your own unique personal trainer business cards from scratch.

Now that you know what websites can help you with the design process you may think you're ready to create your own personal trainer business card samples. 

However, there are a number of other factors to take into consideration before you create anything. 

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If you enjoy learning about the effectiveness of personal training business cards, then we think you may find these other OriGym articles to be insightful too:

• Complete Guide to Personal Trainer Mission Statements
• How to Write a Personal Trainer Cover Letter
• The Ultimate Guide to Personal Trainer Outsourcing

What To Consider When Creating Your Own Personal Trainer Business Cards

Rushing the creation process will only result in a cluttered mess of a final product, one which will probably end up in a client’s bin moments after they receive it.

Therefore, we can say that, when creating your own personal training business cards, you must come prepared. 

Ideally, you will have a plan or rough sketch of what you want your final design to look like, as this will allow you to instantly create an effective product.

But what factors should you take into consideration when planning your own personal training business cards design? 

#1 - The Header

Strictly speaking, this is the first thing that your prospective clients will notice when they see your personal trainer business card. 

Therefore, you should plan it wisely to ensure you get directly to your point, with no added unnecessary information or “fluff”.

If you’ve already established your personal trainer brand name on the front of the card, it may be worth using a large section of the back of your card to explain what services you offer. 

Take a look at the example we have created below:

The main reason in favour of this method is that the personal training business cards will be more ‘eye-catching’ this way. 

The bluntness makes an immediate impact upon the client, informing them of exactly who you are and what services you provide. 

No one wants to sift through unnecessary information, so whilst you may have multiple qualifications to go alongside your CPD in Kettlebells, this simply isn’t the place to advertise them. 

Within your header simply focus on what your speciality service is, as this is the factor that will sell you to clients. 

Any other services will be considered additional benefits and can be discussed during their initial training consultations. 

However, if you do wish to advertise multiple services then it may be beneficial to create unique personal trainer business cards to coincide with each qualification. 

#2 - Image 

When creating your fitness business cards you should never underestimate the importance of a photograph. 

The saying goes that “a picture speaks a thousand words”, and with the right shot you can accurately portray who you are, and create a relationship of trust with potential clients who will see you to be the real deal. 

However, please note how we’re saying ‘shot’ as in a singular picture, not plural. Featuring multiple standard-quality photos will only result in your personal trainer business cards samples looking like a mini-collage, rather than a marketing tool for your business. 

Therefore, one high-quality image shot during a fitness photography session is more likely to sell your services than a thousand low-quality ones. 

For an idea of how this image should be placed, please refer to the examples of personal trainer business cards provided below.

As you can see from both examples, the images are high-quality and easily noticeable, as well as being placed effectively so that it doesn’t take away from the header or brand name. 

Additionally, the general layout is simple, and the text and image balance out well to create a professional and bold design.

You want to convey this sense of professionalism to draw clients into your service. In our opinion, this method of professional photography is much more effective than having fitness business cards that are cramped with images. 

So, whilst these pictures may cost a little extra to shoot, they are certainly worth the expense. Just think, with a higher rate of client commission, you will earn the money spent on this investment back in no time at all.

#3 - Font & Text Layout 

When creating your personal training business cards, your ideas may largely be focused on the writing’s content, rather than the way it’s presented. 

In some regards this is a very positive mindset to have, the content of your business card is greatly important and should be handled with the utmost care. 

However, if you choose a font that’s difficult to read, all your work and planning will be for nothing!

But simply being readable isn’t the only role that fonts can play in the creation of your personal training business cards design. 

The days of generic business cards are long gone, and recent years have seen a spike in the popularity of bold and elegant fonts. 

This is largely due to small business owners wanting to create a brand that is unique to their business, clients should be able see a specific font and immediately associate it with your training sessions. 

We’re a fan of the bolder fonts ourselves, and feel that they work particularly well on fitness business cards. We’ve created a few mock designs using these fonts for a sports massage therapy business:

We'd strongly advise anyone interested in this career path to check out our article on the advantages of being a sports massage therapist.

When it comes to personal trainer business cards the examples above signify one thing, that layout and font hold specific connotations in regards to your business.

A bold font can act as a call to action for potential clients, you as a personal trainer are using this to show your authority and guide them towards your service. 

In contrast, a frilly or cursive font may be better suited for a ballet teacher, in order to encapsulate the elegance and history surrounding the craft. 

When it comes to layout of business cards for personal trainers as we have stressed you should look to include the following information:

• Email address
• Phone number
• Work address (gym/fitness centre)
• Website address (optional)
• Social handles (optional) 

They’re not necessarily in order of importance, but we’d say that email address, phone number, and work address are imperative, followed by any additional means of contact. 

This is largely due to the fact that all clients are likely to have an email address or phone number to contact you through, whereas others may not use social media. 

Therefore, always strive to put your most accessible point of contact first, whether that’s telephone, social media, or email.

#4 - Colours

Given the importance that has been placed on previous sections of this list, it probably won’t shock you to learn that colour also plays an important role in the creation of fitness business cards.

In a study conducted by Canva, they determined that colour can:

• Influence 85% of shoppers final decision to purchase a product 
• Increase brand awareness by 80%
• Effect product assessment by 62-90% 

Therefore, we can say that without question colour holds power, and can impact various emotions among potential clients. 

We’d advise when creating your personal trainer business cards to use samples from this Canva study to help you choose a specific colour scheme for your business. 

• Yellow -  Was found to be the colour of friendliness and warmth. This may be beneficial for those of you who wish to convey a sense of openness in your training, welcoming the potential clients as friends. 
• Orange - Communicates activity and energy! With the help of word association, we instantly connect this colour to its namesake, which further derives a feeling of freshness and health.
• Pink - Brings immediate awareness to feminine-centric products. If you’re a female personal trainer or looking to solely attract female clients, this may be a possible avenue to pursue.

• Red - Is a bold, energetic, and lively color that symbolises strength, confidence, and power. If you’re looking to convey a sense of authority try and blend some red into your advertisement. 
• Brown - Signifies wholesomeness, order, and being grounded. If you want to convey that your business is stable and strong try to convey some brown into your personal trainer business cards design
• Blue - Was found to be the colour of reliability, communication, and business. Many popular well established and recognisable brands use blue to convey these emotions such as Twitter and Sketchers.

However, it’s certainly true that some colour palettes work better for fitness business cards than others, or are at the very least perceived as being ‘trendy’.

For example, if you Google the keyword ‘fitness brands’, you’ll find logos that are typically either blue, black, grey, orange, or red.

If you compare these colours to those that are used across other sectors, such as the beauty industry, they seem to hold connotations with an active and physical lifestyle.

Therefore, when creating your own unique personal trainer business cards you could follow this pattern in order to show some sense of uniformity within the rest of the industry.

However, don’t feel that this is a mandatory requirement, as the colours you ultimately decide to use in your fitness business cards must convey your identity. 

They are, after all, an advertisement for your services, and so should best represent you and what you can offer to clients.

To create a further sense of brand identity be sure to match your personal training business cards with any existing branding you already have, such as your logo or website colour scheme. 

How to Use Personal Training Business Cards to Attract More Clients

Throughout the previous section, we discussed factors to consider when turning your personal trainer business cards ideas into reality. 

But how do you take that further? Now that you have an impeccably designed card, what comes next? 

This section is specifically dedicated to exploring how you can use these newly created fitness business cards to attract more clients to your service. 

#1 - Make Conversation With Clients

One approach that can be super effective is to hand your card out in a subtle way following a conversation with potential clients. This method allows you to gain trust and position yourself as a figure of authority who is looking to help.

A step-by-step process of this approach can be found below:

1. Approach a gym member who looks like they require help
2. Aid them in the issue that they’re facing - e.g. correcting their form or technique 
3. Initiate a short conversation about general exercise - e.g. recommended gym machines for beginners, or any relevant topics related to fitness. 
4. If this goes well, proceed to hand them your card and offer your services

Step 3 is unquestionably the most important part in this method, and if the conversation does not go well, then you should refrain from handing over your personal training business card. Therefore, ensuring that your communication skills as a personal trainer are strengthened is vitally important.

This is largely because you want the client to associate your services with positivity, and the feeling that you could make a genuine impact on their lives. 

However, if the conversation is awkward or unhelpful, then they’ll simply associate your business card with that negative encounter.

Naturally, some clients may be reluctant to talk to a stranger at a gym, so don’t be too put off if some individuals aren’t willing to engage with your assistance. 

However, we can say that this approach may work better when a personal trainer works at the gym in question. 

This will immediately create an established rapport with the client, who is likely to trust an employee in uniform. For further guidance on how a personal trainer should dress, click here.

#2 - Provide Something of Value 

Another great idea to introduce to the process is to make your business card into a valuable gift to prospective clients, rather than a hard sell strategy. 

For example, during the design process create a selected number of unique personal trainer business cards that offer exclusive discounts. 

This could be done through a special voucher code, which would incentivise a client to redeem your service. 

Some services you could choose to provide are:

• Free personal training session
• Free personal trainer consultations
• Discounted nutritionist meal plan
• Free branded gear (suitable for trainers with their own line of clothing)

Clients will be incentivised to come to your training upon reading the words ‘FREE’ in your unique personal trainer business cards. This is because you’re providing a service of value that would otherwise cost a significant amount of money. 

A lot of trainers use this incentive to initially bring clients towards their services, and proceed to close a sale following their session. For further advice on how to sell as a personal trainer, click here.

Whilst this is a great industry trend for clients it may leave other trainers in a competitive situation where they’re all offering free sessions. 

In this instance, it may be worth using a specialist qualification (like a Level 5 in Advanced Nutrition) in order to provide a free service that is going untapped. 

Therefore, even when you’re conforming to industry trends and standards you should always be looking for gaps in the market, in order to differentiate yourself from competitors.

#3 - Leave Them In Communal Areas

You can’t be in multiple places at the same time, but your fitness business cards can be! 

In order to reach a wider scope of clients that may otherwise go missed we’d strongly recommend placing your personal trainer business cards samples in publicly accessible places. 

This will allow clients to pick them up of their own accord, with little to no effort required on your behalf.

If you work at a gym, you could place these in areas that you know customers frequently regularly. This could include the likes of:

• Reception area
• Changing rooms
• Vending machines
• The gym floor itself 
• Bulletin boards

But you don’t have to restrict yourself to solely advertising through gyms, and you could look to other communal spaces. 

Remember, not everyone who is interested in training will be located at the gym, so try to place your cards in the following locations: 

• Independent book shops
• Independent cafes
• Health and fitness stores
• Community centers 

Venues that are independently run are always looking to support each other, so it may be worth exploring this avenue if you’re a freelance PT. 

However, please keep in mind that these businesses may expect some form of reciprocal advertising depending on their scale. 

The more that potential clients are exposed to your personal trainer business cards samples, the greater the chance they’ll come to you for assistance. 

So, we can say that you should try to spread these as far and wide as possible, you never know who might find them beneficial outside the typical gym environment.

Before You Go!

We hope you've gained a better insight into creating unique personal trainer business cards, and how to use them in order to gain more business towards your craft. 

Remember, your fitness business cards are viewed as an extension of you. Therefore, you must ensure that your services are accurately represented and reflected in every aspect of its design, and the only way to guarantee this happens is to plan thoroughly. 

One way to do this is to ensure your professional qualifications are accurately reflected in your use of language. For example, if you hold specialist qualifications in areas such as Lower Back Pain Management, be sure to prominently display this on the business card as it will be your unique selling point.